01/Blog
Notes onaffiliate links.
Writing on broken links, creator income, and the occasional product update from the lab.
- Data
Is AI killing affiliate marketing? The 2026 data tells a more interesting story
Wirecutter lost 60% of its Google visibility. 71% of affiliate sites saw rankings drop in March 2026. Yet US affiliate spend is up 11.3% to $13.81B. The full picture from May 2026, with the numbers.
10 min read·Read → - Data
How much money do creators lose to broken affiliate links? (with math)
"A few broken links, how bad can it be?" Let's actually calculate it. Using conservative estimates for affiliate link rot and EPC, we can project the monthly income leak for different creator sizes. The numbers are larger than most creators expect.
6 min read·Read →