SiteStripe
Amazon Associates' browser-toolbar tool that generates an affiliate link for any Amazon page you're viewing while logged into the Associates dashboard. The standard way US/EU Amazon affiliates create new links in 2026.
SiteStripe appears as a horizontal bar at the top of every amazon.com (and amazon.co.uk, amazon.de, etc.) page when you're logged into the Associates account. It offers three link formats: text (amzn.to/... shortened URL), image (an embedded image link), and text+image (both combined). It automatically appends your tag, the correct locale suffix, and any tracking ID variant you select from the dropdown.
The major caveats: SiteStripe is locale-bound. You can only use SiteStripe on the Amazon domain matching your active Associates account. To create links for amazon.de you need a German Associates account and you need to be browsing amazon.de while logged in. SiteStripe shortened links (amzn.to) work but obscure the underlying product. Many creators prefer the full URL for transparency (and to allow managed URLs to wrap it cleanly).
Related terms
Affiliate link
A URL that contains a tracking parameter identifying you as the referrer, so the merchant can credit you a commission when the click converts to a sale.
GlossaryAffiliate tag
The unique identifier inside an affiliate URL that tells the network which publisher to credit. Different networks call it different names but the function is the same.
GlossaryASIN (Amazon Standard Identification Number)
The 10-character product identifier Amazon uses internally for every product. Found in product URLs as amazon.com/dp/B0XXXXXXXX. ASINs are supposed to be permanent but get reassigned more often than creators expect.
GlossaryAffiliate network
A platform that aggregates affiliate programs from many merchants in one place. Acts as the intermediary tracking clicks, attributing sales, and paying out commissions. Examples: Awin, Amazon Associates, Daisycon, Impact, ShareASale.